Educational institutions are having to compete harder and harder for students and staff. This means beautiful and simple to use websites, engaging films and clever marketing approaches. Contra are the perfect partner for educational institutions: having worked in the sector for 15 years, we have developed a deep understanding of the challenges you face and the in-house team to meet them.
Reaching Potential Students
Billboards and buses might be the traditional way of advertising a higher education course, but digital is far more effective. 76% of 18-24 year olds in the UK use Youtube and 91% use Facebook. A highly targeted Pay Per Click (PPC) campaign with a optimised landing page is a cost effective and super efficient method of reaching students. Contra has the in-house team to create and implement an effective digital strategy and couple it with engaging content.
Cutting Edge Digital Presence
The website is now often the first port of call for potential students when considering where to study. Contra have 15 years of experience of web design for education. We understand the complexities of university and college websites, including the different audiences they serve and the key times in the year. Contra can design and build a website, or work with your in-house team providing design and consultancy. We can also produce micro-sites, campaign landing pages or apps and integrate them with systems like Salesforce, Raisers Edge or Sharepoint. We use CMSs popular with education such as Drupal.
The Best Recruitment Films in the World
Film is a vital tool in communicating with prospective students. Contra’s video production team have produced hundreds of films for leading institutions such as the University of Cambridge, Imperial College London and the London School of Economics. Many of these have won awards and been held up as examples of best in class throughout the world. Contra’s recent student recruitment film, Imperial College London: Where It All Begins, won the Grand Prix award at the CASE Circle of Excellence international awards. The judges said: “It really sets the standard for recruitment videos”.