Cass Business School hosts a series of ‘Ted’ talk style events across multiple sites in London each year, with high-profile CEOs and contributors from the City. Contra was commissioned to design and build a mobile application that promotes the events to the delegates and encourages user participation and engagement through integrations with social media.
The finished product is a mobile app that allows CASS to update and manage the content remotely in real time, whilst giving delegates a unique insight into each event. Speaker profiles, maps, Tweets, photography all help to establish and promote each event and build a relationship with the delegates attending. The use of digital has helped shape the events, allowed them to be more flexible, innovative and engaging. It has allowed CASS to track meaning metrics and KPIs and reduced costs with the reliance on printed media being replaced.