Contra designed a logo, brand and a suite of materials that encompasses a classic, beautiful typographic ligature. Both letters elegantly taper to the bottom-left. The punched-out circle separating the J and P not only forms a full stop (common in separating initials) but also a playful representation of the freshwater pearl hidden inside the bag. This is a beautiful, elegant, classic yet contemporary design which uses the traditional in a new way—much like the bags themselves.