Jo Parker

Jo Parker uses only the finest, softest Italian leather, originally designed components, 100% crafted in Italy, with an uncompromising focus on quality. Every aspect of a JP bag is original, down to the zips. Contra was commissioned to define, design and create a brand that established the company in the premium market.

about the project
[Skip to Content]

Contra designed a logo, brand and a suite of materials that encompasses a classic, beautiful typographic ligature. Both letters elegantly taper to the bottom-left. The punched-out circle separating the J and P not only forms a full stop (common in separating initials) but also a playful representation of the freshwater pearl hidden inside the bag. This is a beautiful, elegant, classic yet contemporary design which uses the traditional in a new way—much like the bags themselves.

Let’s make something together.

If you have a project in mind or a digital conundrum to solve, fill in the form below.

  • This field is for validation purposes and should be left unchanged.
  • Image of EVCOM Charity & Not for Profit
  • Image of EVCOM Gold Winner Brand Communication
  • Image of Cannes Marketing Communication
  • Image of Cannes Best Editing

Each day Contra makes beautiful web applications websites brand films web applications corporate documentaries web applications scripts and narratives animations that inspire campaigns that convert social media campaigns content that engages platforms that count clients more beautiful

Contra Agency Image of a loading icon