Liquid Capital is a privately owned, independent trading business. The company employs over 200 staff from offices in London, Chicago, Sydney, Hong Kong and Chengdu. The Group is comprised of two divisions; Liquid Markets and Liquid Alpha. Each division works under the core values of passion, precision, transparency, collaboration, pragmatism and meritocracy.
Liquid Capital came to Contra with a website that was several years old. They needed a visual refresh; a site that accurately represented the company status. The main aim of the new site was to put Liquid Capital ahead of the competition.
Through a simple, modern, typographic design, Contra brought clarity and gravitas to the content and company values. Built with a Drupal CMS and taking a Responsive web design approach, the new, fresh site was now available across all devices.
A visually stunning site, that gives the identity of Liquid Capital a sophisticated feel, was the result. Coherently delivered across multiple platforms, Liquid Capital can now consistently engage their target audiences.
The markets that Liquid Capital operate in are crowded and complicated – so differentiation, trust and loyalty are key for any company offering services in those markets. Contra’s work brought the qualities of clarity and gravitas to Liquid Capital’s company values, via the site design we delivered them.