Pinboard creates a trusted, enclosed network for the adults in your children’s school and organises school-gate chat and wisdom into one simple, weekly newsletter.  Contra was commissioned to build a scalable, dynamic social network that allows users to share and contribute in an enjoyable streamlined way.

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The design and build had to be simply executed to ensure users could easily create a post within their busy lifestyles. The design and functionality fitted perfectly with their brief by using a clean structure, responsive design and a ‘single page experience’ helping to establish the user journey as enjoyable and simple.

Contra adopted a range of technologies and strategies during the design and build to ensure that expectations were exceeded and the product was built on the best possible foundations including:

  • MVC enterprise grade backend framework
  • Single page application experience
  • Clean, modern, flat responsible design
  • Integration with ESP for email broadcasting, including metrics
  • Custom management console for composing and sending the weekly broadcasts

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