Digital marketing connects you with your audience via search, social and other means.
Connect with your audience
Visibility on the web is crucial. If people can find you, they can connect with you and become a customer, donor or future employee. If they can’t find you, you’ve got to hope someone tells them about you. Fortunately, there are many way to gain visibility. Often the best way is to take a strategic approach using multiple channels. We’ll manage the campaign, monitoring it and evolving it to meet changing needs.
People start with Google, so a key part of any strategy will be search. We’ll look at developing a keyword strategy, and a content strategy so that people can find you for the right terms. We’ll also do an SEO health check on your site and fix any technical issues that might be affecting ranking.
Social Marketing and Paid Social
With 1 billion Facebook users in a single day, those that say Facebook is on the decline are wrong, but there is more to social than Facebook. We will devise a strategy that works best for your audience, using the social media platform that works best for them (Instagram, Twitter, Vine, WhatsApp, Pintrest etc). We can even produce content that will work best on those platforms using our in-house film and digital teams.
A paid search campaign can prove really effective alongside natural search and social efforts. We will setup the campaign – research you market, write the ad text and select the best approach from the myriad of options. We will the monitor and management it, making adjustments to reach your goals.
We have the in-house team to produce all the content for a content marketing plan, including blogs, videos, infographics, cinemagraphs and website content. We can plan out what you need, produce the content and get it out there, to positively effect your search and social media impact.